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Elizabeth Arden Makeup

Elizabeth Arden makeup is one of the most famous in the world and so it should be. Elizabeth Arden makeup was started in 1910 by a Canadian lady who went to live in New York. The founder of Elizabeth Arden makeup, Florence Nightingale Graham, believed that there should be a range of reasonably priced, good quality makeup available to ordinary women. The company still believes the same and Elizabeth Arden makeup is readily available at a decent price.

Elizabeth Arden Makeup

Elizabeth Arden had an ideal, she said: 'To be beautiful and natural is the birthright of every woman'. She wanted to create products that benefited, but did not mask the skin. To this end she created a range of skin care and beauty products.

Elizabeth Arden makeup was the first company to pioneer the concept of makeup co-ordination and the makeover. Several of her products have passed into legendary status. These legendary products include 'The Eight Cream'; 'Blue Grass' fragrance and her Montezuma Red lipstick which matched a red flash on American service women's uniforms.

Elizabeth Arden's list of innovations include: the introduction of eye makeup to America and the makeover. She was also the first person to use her name on her makeup and she came up with the concept of travel-size beauty and skin care products.

Arden was also the first person in the fashion/beauty/skin care business to send out troops of trained female skin care specialists to advise women in their own homes. By the mid 1930's, Elizabeth Arden makeup Red Door salons had been established in every fashion centre in the USA and Europe.

At her height of success Elizabeth Arden was the richest woman in the world and her name was in the top three most famous brand names in the world along with Coca Cola and Singer sewing machines. This phenomenal success cost her two marriages - one to a banker and one to a Russian prince.

There is now a range of Elizabeth Arden makeup for both men and women. The Elizabeth Arden makeup range for women includes the famous Red Door Red Lipstick and the Eight Hour Cream Set.

Catherine Zeta Jones is currently the celebrity face of Elizabeth Arden makeup. Catherine Zeta Jones says she particularly recommends the 'Prevage' skin care products because of the high level of anti-oxidants that they contain. She also speaks highly of the Ceramide Gold skin strengthening capsules and the Eight Hour Cream.

The Elizabeth Arden range for men includes skin care products and fragrances. The skin care range includes cleansers, exfoliants, moisturizers and lips and eye care products. The fragrances include toilet waters and after shaves with such names as Mustang and Paul Sebastian.

There is also a certain amount of overlap between the Elizabeth Arden makeup ranges for men and women, particularly in the skin care department.

 

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